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Raksha Mantri Launches ‘Swachhta Hi Sewa’ Campaign

  • ‘Swachh Bharat Abhiyaan’ is a mission that has brought together the entire country to fight against the stubborn evil of insanitation and to ensure a clean India. The fight took on renewed energy through the efforts of the Prime Minister ShriNarendraModi to ensure an open-defection free, clean India.
  • ‘Swachhta Hi Sewa’ a yearlong campaign has started in 2018 as part of Swachh Bharat, to commemorate 150th Birth Anniversary of Mahatma Gandhi and to encourage more and more people to participate in the movement. It has brought together the entire country to fight against the stubborn evil of insanitation.

Significance of the campaign:

  • The campaign for a Swachh Bharat or clean India, which began four years ago, was made into a nation-wide movement today.
  • October 2, 2018 will mark the beginning of the 150th year of Mahatma Gandhi’s birth, and the government plans to realise his dream of a clean India.

About the campaign:

  • The campaign is being coordinated by the Ministry of Drinking Water and Sanitation, the convening Ministry for the Swachh Bharat Mission.
  • The objective of the campaign is to mobilise people and reinforce the “Jan Aandolan” for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India.
  • It will see large scale mobilisation of people from all walks of life to undertake shramdaan for cleanliness and construction of toilets and to make their environments free from open defecation.
  • There will be targeted cleaning of public and tourist places.
  • Ministry of Drinking Water and Sanitation has made elaborate plans along with the State Governments to involve people from various walks of life and make this an unprecedented people’s campaign.
  • Reaching out to the poor and marginalised and providing them with sustainable sanitation services would be the hallmark of this campaign.

Swachh Bharat Abhiyan:

  • Swachh Bharat Abhiyan is a campaign which was launched on 2 October 2014, and aims to eradicate open defecation by 2019, and is a national campaign, covering 4,041 statutory cities and towns.
  • The mission was divided into two parts — urban and rural. Its predecessors were the “Nirmal Bharat Abhiyan” and before that the “Total Sanitation Campaign”.